Kudler Fine Foods' Frequent Shopper Program

Kudler picturesque Foods stalk Shopper Program Chris Frazier BSA/310 May 1, 2010 Bill Schuyler ? Kudler all right Foods condescend Shopper Program Kudler delicately Foods, a specialty foods fund located in San Diego, CA, offers a wide variety of odoriferous bakery items, produce, centre of attention and seafood, condiments and packaged foods, cheeses and specialty dairy farm products, and fine wines. Kathy Kudler, owner and owner of Kudler Fine Foods, currently has third store locations in San Diegos metropolitan ara. As the business organisation grows, Ms. Kudler is looking for new slipway to expand and market her company. Her approximately recent final cause is to fabricate a stalk shopper program to reward client loyalty. in that location are a number of potential e-commerce aspects related to the schooling of such(prenominal) a project, including legal, ethical, and security considerations as well as fiscal justification of the program. Accordi ng to the Sales and Marketing knave of Kudler Fine Foods intranet site, the objective of the Frequent Shopper Program is to track get patterns at the individual customer level and submit customer incentives done a loyalty points program.

Unlike many lower-end stores that merely provide store discounts to customers based on frequency of purchases, Kudler Fine Foods has partnered with an subsisting loyalty points program to provide its customers with points that may be ransomed for high-end gifts, airline upgrades, or other specialty foods. By implementing the Frequent Shopper Program, Kudler will be able to refine its gild and arm ory processes, provide a higher standard of ! customer service, and avow customer loyalty. Using a web-based platform for the project provides a number of advantages for Kudler and its customers. Customers will be required to place their personalized information into the system so that Kudler can keep pass on records of individual purchases and the number of loyalty points each customer has been awarded as well as points that have been redeemed....If you want to get a full essay, order it on our website: BestEssayCheap.com

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