Modern Science Fiction Films Term Paper Example | Topics and Well Written Essays - 2500 words

Modern Science Fiction Films - Term Paper Example In modern science fiction films, man's power to control his environment has increased, especially through the applications of science, fiction moves from the heroic dimension to concern itself with the relationship between man and the power that is man's most important creation. Science fiction is the literature that takes technology seriously. It must deal with the relationship of man to his creation and with the combined power and responsibility that ensues. In Fritz Lang (1927) Metropolis, Joh Fredersen serves as an instructive paradigm: Joh Fredersen not only arrogates to himself the role of creator, but also botches his responsibility towards his creation, paying an enormous personal price for his hubris. From its generic inception, so has been a literature questioning man's ability to use effectively the power he is so capable of creating (Gibson 1986). Very often this power is symbolized by some terrible weapon of destruction. If people are to change our sociopolitical behavio r, they need to know the assumptions it rests upon, not what we "believe" to be true but what we actually do when we are not looking. Then, since the one thing that humans cannot do is not assume, we need to devise new assumptions to live by. As we have encoded the current assumptions in fiction, so we need to encode the new ones, to try them out as thought experiments, to make them "real" in our imagination, and then to adopt or reject them. This is not a call for "uplifting" or "moral" fiction, for self-conscious myth-making, but for creative exploration of new possibilities in human relations. Following Robertson (2000),Science fiction's tendency to fetishise technology, particularly military technology, and its reliance on stock types of character and plot that are often flat and caricaturing, surely limits its engagement with any meaningful comprehension of the marginal, of Otherness (p. 29).Science fiction films show that if the invention is a weapon, the threat must come from an enemy, and a superweapon requires a super enemy. Human "progress" comes from a combination of scientific curiosity and hard work; it can be measured by technology.

Advertising and promotion Essay Example | Topics and Well Written Essays - 3500 words

Advertising and promotion - Essay Example 536). When it comes to a marketer, one of the most important aspects of his business function is value creation through the products or service that he is selling, and it is critically important that the value he created should be communicated to the proposed customers. The messages a marketer has to communicate may vary from firm to firm. It may be about the features, price and other significant elements of the product or service. Marketing communication is a collective term for all different types of messages that are used to establish a brand. The various communication modes are; 1- Advertising: It is non-personal presentation and promotion of ideas, goods or service by the marketer. Advertising is generally defined as spreading of information. 2- Sales Promotion: It involves variety of short-term incentives to encourage trial or purchase of a product or service. 3- Events and experiences: these are company-sponsored activities or programs designed to create brand related interact ions, 4- Personal selling: That is face-to-face interaction with one or more customers for encouraging the purchases. 5- Public Relation: It involves programs designed to promote a product or service, 6- Direct marketing: It is the use of mail, fax, telephone, internet etc to communicate with customers to make them aware of and to promote to purchasing a product or service (Duncan, 2004, p. 7- 12). The Process of Marketing Communication Communication is transmitting, receiving and processing the information. When it comes to the marketing communication, the marketer or communication agency that has been assigned by the marketer attempts to transfer an idea... The intention of this study is marketing communication as basically a marketing function by which business firms attempt to inform, persuade and remind consumers about the products that they want to sell to them. When it comes to a marketer, one of the most important aspects of his business function is value creation through the products or service that he is selling, and it is critically important that the value he created should be communicated to the proposed customers. The messages a marketer has to communicate may vary from firm to firm. It may be about the features, price and other significant elements of the product or service. Communication is transmitting, receiving and processing the information. When it comes to the marketing communication, the marketer or communication agency that has been assigned by the marketer attempts to transfer an idea or message to a receiver in a way that the receiver will be able to process the information being communicated to him. Though gener ally the marketer is the main source for giving the advertising or conducting the promotion activities, more often them marketing department is looking for an agency or organization that can help them in advertising and promotion. Advertising and promotion industry consist of large numbers of organizations such as Television channels, radio stations, new paper companies, film companies, websites and other firms that facilitate bulleting or digital billboard advertising etc.