3 Limitations References addendum 1 1 2 2 3 3 5 5 5 6 7 7 8 9 10 11 12 13 14 14 14 14 15 16 17 17 18 18 18 22 25 27 29 30 32 32 32 34 36 39 i decision maker director summary Dell, a multinational computer maker is unmatchable of worlds leading hards in the industry. The business firm pick out the strategy of make believe-to-order and direct sales to its customers which gave it a competitive edge. However, with time, consumer preferences subscribe to changed and with global expansion market postulate vary. Thus the uniform strategy is not as cultivable as it utiliz! e to be. The research conducted to analyze consumers was based on the questionnaire method. The results reveal that single users now prefer retail get rather than build to order. With such a market preference, the firm may fall behind its competitive edge which it gained adopting the build to order and direct sales strategy and their cost fight may be overtaken by competitors. However, for the...If you want to get a full essay, order it on our website: BestEssayCheap.com
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